Now, don’t go all modest and puritanical on me. Just about everyone appreciates a little confirmation that they look GOOD. And when you wear colors and styles that compliment who you are, you OWN that look and others will notice.
Our goal as business owners is to draw that same sort of positive attention to our business image with the colors we use to ‘dress’ it. We need to chose hues that suit our industry, appeal to our target audience and, most importantly, tell the story of our corporate culture.
As I mentioned in my previous color post, the easy fall-back is to pick our favorite color and run with it. But just like that favorite color might turn your complexion orange in shirt format, your beloved hue might not compliment what your business is all about.
Your color choices say as much about your company branding as the words you use to describe it. Think about all the places those colors will be seen, from the colors in your logo, to the company shirts you have made, to the print materials you send out to the feature wall in your store.
It’s taken me some time to write this post, as I’ve had to set back on my laurels and really think about the image of my company.
I adore a rum-plummy purple that looks good enough to eat. But does purple send the right message for my company? And I currently use a combination of sky blue, lime green and graphite grey for my existing marketing. They made sense to me as a small start-up, but do they speak the language of DMT Artistry, LLC as a growing firm?
The answer is… I don’t know.
It’s tempting to rush into a decision for the sake of this blog, but I’d like my choices now to be as relevant in 10 years as they are today.
And, yes, I will indeed be aiming for “oo-la-la!”
DMT Challenge of the Week
So my challenge for you today is to re-read my previous blog on coloring your way to success, and comment below on WHY you chose the colors you have and, if you can’t answer that, what colors you think ACTUALLY represent your business.
And while you’re at it, don’t be shy about holding me accountable for a color decision. In fact, if I can’t tell you what my business colors are by Wednesday, May 9, 2012, I’ll give one free business card design to each person who calls, emails or Facebooks me to ask what my color scheme is. And if you ask, I’ll give you my elevator pitch, too!
How’s that for creating personal accountability?
“Yellow wakes me up in the morning… ” ~ Lance Armstrong, whose entire marketing campaign is instantly recognizable by it’s sunny yellow hue
Next Week: It’s time to start talking LOGO DESIGN! This will be a multi-part blog, so next week’s branding lesson will be on The Anatomy of a Logo.
Dawn M. Tomczyk-Bhajan | DMT Artistry, LLC | www.DMTArtistry.com
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