Purple Revelations: The Joy of Impermanence

24 08 2012

DMT Artistry LLC officeMy husband, who reliably radiates the patience of a saint, requires Netflix and a sleeping bag any time we select paint colors. Yes, I am one of THOSE people.

Put me in a paint department with my artistic soul and perfectionist tendencies, and Mother Theresa could be forgiven for bolting for the door.

So, when it came time to choose colors for my in-progress office, I did everyone a favor, and went it alone. Interestingly enough, it took less then 15 minutes for me to leave with my liquid treasure.

Which got me thinking…

The way I see it, my office colors are the epitome of impermanence… the exact OPPOSITE of how I view DMT Artistry’s re-branding. My office colors can be changed in a few hours with a gallon of paint and elbow grease. But I’ve given myself the expectation that my new DMT brand must remain consistent across materials, locations, and time.

That’s a Mt. Everest order. Every brand evolves – even for the big guys, like Pepsi and Xerox. It has to. Stagnation means death.

It seems to me, then, that the “get-it-right-the-first-time” mindset is one of the primary sources of entrepreneurial quicksand. In an effort to make it right the first time, make it work perfectly the first time, make it a raging success the first time, we set ourselves up to be the deer in the headlights.

Impermanence is not only less intimidating; it’s more realistic. It reduces waffling over decisions. (It should NOT, however, be used as an excuse to be, think, or act in a mediocre fashion. We already talked about mediocrity in last week’s blog.)

Tell me, what decision have you been postponing for ages because the fear of “getting it wrong” is looming, piano-like, over your head? I challenge you to recognize that an incorrect decision is workable – you’re rolling your eyes, but I’m quite serious, you can always always correct your course to wind up on unexpected, opportunity-packed avenues – but going nowhere is not.

Come on, fellow entrepreneurs – let’s take this business world by storm!

Next Blog: … will be written by a guest blogger marketing guru, who’s been a DMT go-to guy for inspiration, motivation and valuable support – my dad!

“Nothing endures but change.”  ~Heraclitus

Dawn M. Tomczyk-Bhajan  |  DMT Artistry, LLC   |  www.DMTArtistry.com

All content Copyright © 2012 DMT Artistry, LLC, unless otherwise noted. All Rights Reserved.

 

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Bagels & Bites: A Foodie Favorite Gets a Website Makeover

9 02 2011

Ask just about any local and, guaranteed, they’ll have met a friend, cut a business deal, staved off post-exercise hunger, launched their morning or grabbed lunch-on-the-go at Bagels & Bites of Brighton, Michigan.

Talk about a local hot spot. This café/deli has everything a hungry patron could want: fresh, wholesome food; rich, gourmet coffees; and the friendliest staff you’d ever want to meet. And did I mention their bagels? Yum. Just yum.

In short, Bagels & Bites Café and Deli is a business that has built a fanatically devoted fan base (a few pointers on how to do this!) on the sheer excellence of their products and the way they make you feel like you’ve come home.

Bagels & Bites former website - sterile and unwelcomingThe Dilemma – Online / in-store disconnect

Bagels & Bites previous web presence (left) was limited to a bland, rigid website that the owners Roger and Marie Barrow described as “corporate”. It was built from a generic, sterile and unremarkable template – in fact, a polar opposite of the actual Bagels & Bites shop culture. Their website wasn’t the destination spot or online “hug” that it needed to be.

In short, Bagels & Bites website was just itching for a personality infusion.

The DMT Solution – A scrumptious website makeover

Bagels & Bites website

First on the list: scrap the generic, dead-pan template, and build a custom design from scratch. Their website needed to be warm and inviting – like a cup of Bagels & Bites steamy Café Mocha on a shivery, Michigan winter morning. It needed to be lively – like the cheerful banter of the Bagels & Bites staff. It needed to evoke hunger – we wanted stomachs to growl as visitors perused the site. Here’s how we made it happen:

  • Rich, caramely chocolate colors warm the site, while fresh white spaces represent the cleanliness that their customers expect and appreciate.
  • The straight, rigid boxiness of the former site was ditched for an organic,  round-edged design that exudes comfort and bonhomie.
  • A “life-size” background image sets the scene, and makes you feel like you’re actually there!
  • Blocky photos? Forget about it! The photos used in Bagels & Bites new website were designed to look like you can reach in, pluck them off the page and taste them.
  • Personality radiates from the fun graphics, charming verbage and image-rich pages.
  • A bit of HTML cleverness allows the owner to switch up his vast store of wonderful sayings on the Home Page “Chalkboard”.
  • Additionally, every page contains morsels of food to whet the appetite.
  • A blog page gives the owners a chance to keep the website fresh, and to post specials, food photos and other fun tidbits of information.
  • We also optimized their website with keyword integration for more effective searchability.

The Result

Whoa, nelly. We’re accustomed to a positive response, but this one takes the cake for sheer volume of responses! Bagels & Bites enjoyed a positive slew of fan commentary on Facebook, phone calls and emails of congratulations to the Roger and Marie, business to the shop, new customers, and fresh “fans” of the Bagels & Bites Facebook page.

We’d like to add our own accolades here: Congratulations, Bagels & Bites, for a successful launch and a well-earned spotlight on your business. We’ll be by for lunch!

We’d love to design personality-packed marketing materials for your business! Contact us:

Dawn M. Tomczyk  |  DMT Artistry, LLC  |  810.923.4582  |  dawn@dmtartistry.com





A Beautiful Blend of Photography and Design: Limiteditions Photography

18 06 2010

Handling everything from family, professional and senior pictures, to commercial photography and custom album and design work – Karen Huckabone of Limiteditions Photography is the definition of gifted AND versatile.

But like many successful artists, Karen’s packed appointment book was hindering the evolution of her own marketing materials. When the time came to update both her logo and website, she called on DMT Artistry to make it happen!

Karen has a well-developed eye for design, so I was determined to produce something she would be proud to have her name on.

The First Challenge: The original logo was ready for a time warp and personality infusion. It’s utilitarian appearance wasn’t reflecting the creativity that Karen uses on a daily basis, or the fun that her clients inevitably have during their photo shoots.

The Second Challenge: Karen’s website was a throwback to an earlier era, when text overruled imagery. As such, it no longer captured the essence of what Limiteditions Photography (and Karen!) had evolved into.

The DMT Solution: I revamped Karen’s formal, upright logo, so that it would exude personality and creativity. Heavier emphasis on her name symbolizes the personal connection Karen forms with her clients. Dimension was added with complimentary swirl graphics.

For Karen’s website, we took the emphasis off of text content, and placed it squarely on Karen’s masterpieces – her photography and design. A warm, contemporary color scheme and swirl imagery coordinates beautifully with her new logo design. This, combined with Karen’s wonderful writing skills, resulted in the new and improved www.LimiteditionsPhotography.com! (Limiteditions can also be found on Facebook – click here!)

DMT Artistry, LLC logo design for Limiteditions Photography
Limiteditions Photography logo

DMT Artistry, LLC website design for Limiteditions Photography
Limiteditions Photography new website

Ready for a marketing materials renovation? Contact me any time for a free quote:

Dawn M. Tomczyk  |  DMT Artistry, LLC  |  810.923.4582  |  dawn@dmtartistry.com





When Good Bicycles Go Bad

14 05 2010

Bicycle breakdowns happen. Even the souped-up $15,000 carbon fiber models need a flat tire fix every now and then. But, “who ya gonna call” when your good bike goes bad?

Hometown Bicycles, that’s who.

Across from Island Lake and Kensington parks is a Brighton bicycle repair, sales and parts shop that handles everything from down-to-the-last-nut-and-bolt overhauls to quick safety tune-ups, with incredible speed, knowledge and efficiency.

But perhaps the most noteworthy part of the shop is the owner himself, Shaun Bhajan, and his philosophy of bike business:

“…I’m not in business to buy a yacht or out-renovate my neighbors. Heck, I’d rather just ride my bike. I’m in it because it’s not work… it’s fun, and it’s what I want to do for the rest of my life.”

The Challenge: This element of fun is what’s attracting cyclists from every corner of the county and beyond to support this hometown venture. So how do we translate this into Hometown Bicycle’s online marketing?

The DMT Solution: Simple. Have fun with the design. Have fun with the content. And, above all, involve our customers every step of the way!

Everything from the imagery to the text reflects the spirit, humor, energy and personality that radiates from this cyclists’ paradise.

Below is a screenshot of the Hometown Home Page. Shaun loves the blog format for easy updating and customer interaction via the “comment” links.
Hometown Bicycles LLC of Brighton, MI

The following is a screenshot of our monthly Hometown Newsletter. It’s “A Fun Newsletter”… what more can I say?!
Hometown Bicycles LLC Newsletter

Want to have fun with your marketing? Contact me any time. I love putting “personality” back into tired, unoriginal marketing.  Dawn M. Tomczyk  |  DMT Artistry, LLC  |  (810) 923-4852  |  dawn@dmtartistry.com





Client Spotlight: Grand River Dental

26 03 2010

This post is a quick congratulations to superstar client, Grand River Dental. Their recent debut newsletter (designed by yours truly) notched up a stellar open rate… which means – guess what! – their clients like and trust them!

Speaking as one of their die-hard clients and fans, I can’t think of another dentist office where conversations about American Idol and Caribbean cruises are commonplace, laughter abounds, the dentist sings musicals, the charming staff includes a four-legged fuzzball who loves “belly wubs” and patients swap cheery banter across the privacy partitions. No wonder their e-newsletter open rate reached for the stars… and caught one.

Way to go Grand River Dental!

Grand River Dental's Debut e-Newsletter





Client Spotlight: Snedicor’s

23 02 2010

Snedicor’s is locally unique for its commitment to green drycleaning, locally admired for its involvement in the community, and locally renowned for its business-forward owner, Jim Gilligan.

Jim is a modern marketing pioneer, and a grand example for business owners everywhere. He speaks, he blogs, he volunteers, he leads, he Facebooks. He – and concurrently his business – are known online and offline as a respected and valued resource.

People have come to learn that there’s nearly always something interesting afoot at Snedicor’s, and this month is no exception. I designed the following web ad, poster and insert for Snedicor’s clever and timely “If-It’s-Red-It’s-Half-Off” February Promotion:

Snedicor's "If It's Red" Promotion marketing materials