Put me in a paint department with my artistic soul and perfectionist tendencies, and Mother Theresa could be forgiven for bolting for the door.
So, when it came time to choose colors for my in-progress office, I did everyone a favor, and went it alone. Interestingly enough, it took less then 15 minutes for me to leave with my liquid treasure.
Which got me thinking…
The way I see it, my office colors are the epitome of impermanence… the exact OPPOSITE of how I view DMT Artistry’s re-branding. My office colors can be changed in a few hours with a gallon of paint and elbow grease. But I’ve given myself the expectation that my new DMT brand must remain consistent across materials, locations, and time.
That’s a Mt. Everest order. Every brand evolves – even for the big guys, like Pepsi and Xerox. It has to. Stagnation means death.
It seems to me, then, that the “get-it-right-the-first-time” mindset is one of the primary sources of entrepreneurial quicksand. In an effort to make it right the first time, make it work perfectly the first time, make it a raging success the first time, we set ourselves up to be the deer in the headlights.
Impermanence is not only less intimidating; it’s more realistic. It reduces waffling over decisions. (It should NOT, however, be used as an excuse to be, think, or act in a mediocre fashion. We already talked about mediocrity in last week’s blog.)
Tell me, what decision have you been postponing for ages because the fear of “getting it wrong” is looming, piano-like, over your head? I challenge you to recognize that an incorrect decision is workable – you’re rolling your eyes, but I’m quite serious, you can always always correct your course to wind up on unexpected, opportunity-packed avenues – but going nowhere is not.
Come on, fellow entrepreneurs – let’s take this business world by storm!
Next Blog: … will be written by a guest blogger marketing guru, who’s been a DMT go-to guy for inspiration, motivation and valuable support – my dad!
“Nothing endures but change.” ~Heraclitus
Dawn M. Tomczyk-Bhajan | DMT Artistry, LLC | www.DMTArtistry.com
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