How to Brand a Business: A LIVE Demonstration

14 03 2012

Buckle up... I'm about to show you How to Brand Your BusinessToday marks the beginning of something unexpected. Something exhilarating. Something BUSINESS-changing.

For over two years now, I’ve been working with entrepreneurs and business owners who are no longer satisfied with half-hearted business and mediocre marketing. They’ve trained their sights on extraordinary success, and their questions and ideas have been the ongoing inspiration for this blogsite.

But starting today, rather than simply TELL you how to re-brand your business into something remarkable, I’m going to SHOW you how to do it.

DMT Artistry, LLC has long been overdue for a brand evolution. We are no longer an infant company testing the waters. Our growth has exceeded expectation. *pat on back*  But the time for admiring my handiwork-to-date has passed.

Now it’s time to give that growth direction.

Over the coming year, I’m going to take you through the elements of branding / re-branding your business, starting from the ground up, and using DMT Artistry, LLC as a living, breathing example. I’ll walk you through absolutely everything – from the importance of a Mission Statement, to the re-design of a logo, to the structure of pricing, to social networking with purpose, to re-making an online presence, to how you present yourself, right down to the miniscule minutia that create consistent and memorable marketing.

Learn from my successes – and my mistakes. There’s no point in tripping over the same stumbling block twice.

If you’re just launching your business, way to be in the right place at the right time! This demonstration is as much for the new entrepreneur, as it is for the rejuvenating business.

And I expect to benefit from this adventure as much as you do. I can hardly be an inspiration and a resource if my own business is stagnating.

Since I’ll be blogging about my experience in what amounts to “real-time”, I invite you to do your own re-branding right along with me. Feel free to comment and ask questions as we go. This will be YOUR resource. Help me make it what you need it to be.

This weekly blog series is going to combine the best of adventure and hard work, fun and professionalism, success and turning “oops” into “a-ha!”

So, if you’re ready to ride…

“Buckle up, Buttercup.”  ~Belinda Anderson

Next week:  “Ground Zero: The Perfect Mission Statement”

Dawn M. Tomczyk-Bhajan  |  DMT Artistry, LLC   |

All content Copyright © 2012 DMT Artistry, LLC, unless otherwise noted. All Rights Reserved.

Why Curiosity Will Save Your Business: Part 1 of 2

14 07 2010

We all know the story of Adam and Eve, right, and how curiosity got them booted out of paradise?

Curiosity in action: Pandora's BoxAnd what about Greek mythology’s Pandora, opening that box of trouble out of sheer curiosity?

Ever heard the saying, “curiosity killed the cat”?

I’m sure you’re noticing a theme here. Historically, religiously, culturally, there have been a slew of cautionary tales that specifically target the very human desire to KNOW, even at the risk of disobedience.

And, in a very real sense, this lesson was an important one. You didn’t want to be the primeval version of a Darwin’s Award nominee, snuffing out your existence doing something stupid, like testing how long you could hold your breath under lava or experimenting with fine poisonous berry dining.

But, for better or for worse, you may as well post a photo of homo sapien sapiens next to the dictionary entry for “curiosity” because that’s what we are… curious.

These days, having centuries more experience (and back-up plans) under our collective belts, curiosity has become a quality we celebrate in our children, in our scientists, in our entrepreneurs, in our artists, in our marketers, in our engineers, in our… well, you get the picture. And if you want your business to survive and thrive, you’re going to have to cut loose with your curiosity, too!

In next week’s post, we’ll have fun looking at all sorts of ways to put that curiosity to good use.

Until then, I invite you to reflect back over the past couple work days on just how many times you’ve asked yourself, “What would happen if I… ?”, and then acted on it. This is how businesses are born, and built into empires!

Curious about what DMT Artistry, LLC can do for your business? Contact me to find out!

Dawn M. Tomczyk  |  DMT Artistry, LLC  |  810.923.4582  |