No Escape: The Not-So-Sinister World of Graphic Design

19 08 2011

You're surrounded by graphic design intended to add to your life experienceYou’re surrounded. It’s out to get you. It’s closing in on you from every side. There’s just no escaping…

Graphic Design!

Michael Jackson ‘Thriller’ references aside, graphic design is the kind of art form that’s literally everywhere. You ARE surrounded, just not by soul-sucking zombies. Instead, everywhere you turn are the brainchildren of creative minds that have a message to impart. And that message is intended to ADD value to your life.

When you think about it, graphic design wraps the world you live in in a dazzling array of visual ingenuity. The genius of it all is its ability to influence decisions, inspire actions and sway opinions in as quick as a fraction-of-a-second glance.

The occasional political propaganda notwithstanding, design’s intent is hardly sinister. It’s simply the visual counterpart, when done expertly, of a really compelling speech. What you do with the message is up to you.

People often associate graphic design with the bold and brazen shout of billboards and glossy ad slicks. But the truly fascinating thing about it is that it doesn’t have to be loud to be effective. Some of the world’s best graphic design “speaks softly, but carries a big stick”.

Take a look around you right now. You might see some obvious design in action – corporate calendars, website banner ads and newspaper advertisements. But I challenge you to look deeper. Have you ever paid attention to the design on your candy wrapper? Or the logo on your computer? What about the screen layout on your cell phone or the label on your nearest fire extinguisher? And have you ever given a second thought to the sticker on your vitamin bottle? The cover of your favorite book? The text emblazoned on the pen you’re holding in your hand?

Every single one of these was designed with purpose. The design has a function or functions to serve, and the designer gave those functions a visual “voice”. As you can imagine, this is not an easy task, and that’s why we graphic designers take such pride in a successful design launch.

DMT Challenge of the Week
Wherever you are as you’re reading this blog post, stop and look around you. Tally up the number of times you see graphic design in action. If you find less than 50, look again. Everything from product logos, to product labels, to planner pages, to the print on your keyboard keys, to the store signs, street signs and automotive insignias you can see out your window are graphic design. If you find 100 or more, NOW you’re thinking like a graphic designer!

Your visual language expert in the graphic design field:

Dawn M Tomczyk  |  DMT Artistry LLC  |  810.923.4582  |  dawn@dmtartistry.com

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