How to Not Become a 1-Dimensional Crankpot Entrepreneur

20 08 2013

Crabby entrepreneurSeveral years into my business’s growth, I had become a finely-tuned design machine:

I ate breakfast with my computer; spent the day networking, quoting, brainstorming, and designing; devoted free hours to program upgrades; analyzed sign layouts and logos during drives; talked business with my husband at dinner; laid out tomorrow’s schedule before bed; worked the wee hours on time-sensitive projects; and dreamed up design ideas overnight.

I was single-minded. I was driven. I was everything society had told me an entrepreneur should be. But I was…

BORING. And drained. And cranky.

In my push to become the ultimate business owner, I’d committed a cardinal entrepreneurial sin:

Forgetting that I am human. And I paid the price.

Galloping toward a goal with blinders on creates tunnel vision and narrow-mindedness. Spoiler Alert: There won’t be caviar and yacht club memberships at THAT finish line. Just complete and utter burn out.

A well-rounded leader creates a well-rounded business. Hobbies, volunteering, and other extracurriculars are more than “for funsies” – they’re also a rock solid way to bolster creativity, learn skills that your expanding mind will find use for in the workplace, connect you with a broader audience, expose you to unexpectedly awesome opportunities, and eliminate your inner ogre.

So, with all my heart, I advise you to drop the “24/7 entrepreneur” act like a hot potato, and become the human collage you were born to be. There’s no heroism in becoming a 1-dimensional, crankpot entrepreneur. Give yourself permission to occasionally “lose” the responsibility sheet that exists in every leader’s head. Explore. Enjoy. Engage…

Mortals must do what they are here to do creatively or they will become cranky.”  ~ Jill Badonsky. Yes, Jill. Yes they will.

Dawn M. Tomczyk-Bhajan  |  DMT Artistry, LLC   |  www.DMTArtistry.com

All content Copyright © 2013 DMT Artistry, LLC, unless otherwise noted. All Rights Reserved.





No Escape: The Not-So-Sinister World of Graphic Design

19 08 2011

You're surrounded by graphic design intended to add to your life experienceYou’re surrounded. It’s out to get you. It’s closing in on you from every side. There’s just no escaping…

Graphic Design!

Michael Jackson ‘Thriller’ references aside, graphic design is the kind of art form that’s literally everywhere. You ARE surrounded, just not by soul-sucking zombies. Instead, everywhere you turn are the brainchildren of creative minds that have a message to impart. And that message is intended to ADD value to your life.

When you think about it, graphic design wraps the world you live in in a dazzling array of visual ingenuity. The genius of it all is its ability to influence decisions, inspire actions and sway opinions in as quick as a fraction-of-a-second glance.

The occasional political propaganda notwithstanding, design’s intent is hardly sinister. It’s simply the visual counterpart, when done expertly, of a really compelling speech. What you do with the message is up to you.

People often associate graphic design with the bold and brazen shout of billboards and glossy ad slicks. But the truly fascinating thing about it is that it doesn’t have to be loud to be effective. Some of the world’s best graphic design “speaks softly, but carries a big stick”.

Take a look around you right now. You might see some obvious design in action – corporate calendars, website banner ads and newspaper advertisements. But I challenge you to look deeper. Have you ever paid attention to the design on your candy wrapper? Or the logo on your computer? What about the screen layout on your cell phone or the label on your nearest fire extinguisher? And have you ever given a second thought to the sticker on your vitamin bottle? The cover of your favorite book? The text emblazoned on the pen you’re holding in your hand?

Every single one of these was designed with purpose. The design has a function or functions to serve, and the designer gave those functions a visual “voice”. As you can imagine, this is not an easy task, and that’s why we graphic designers take such pride in a successful design launch.

DMT Challenge of the Week
Wherever you are as you’re reading this blog post, stop and look around you. Tally up the number of times you see graphic design in action. If you find less than 50, look again. Everything from product logos, to product labels, to planner pages, to the print on your keyboard keys, to the store signs, street signs and automotive insignias you can see out your window are graphic design. If you find 100 or more, NOW you’re thinking like a graphic designer!

Your visual language expert in the graphic design field:

Dawn M Tomczyk  |  DMT Artistry LLC  |  810.923.4582  |  dawn@dmtartistry.com

All content on this site is Copyright © DMT Artistry LLC. All rights reserved.





How to Dynamite Your Marketing Out of a Rut

23 12 2010

Digging your marketing into a rutWe all know about The Rut – that Grand Ditch of our own making that keeps us traveling down the same path we’ve been on for an indefinite time period. The Rut is “safe”. It’s expected. It’s… boring.

Marketing ruts, in particular, are a drag. They’re the print campaigns that you’ve run for 5 years straight. They’re the billboards you haven’t changed since the Carter Administration. They’re the representations of your business that nobody pays attention to anymore because they’ve been out way beyond their expiration date. These ruts drag your business deeper and deeper into placid ennui.

When that happens, it’s time to light the dynamite.

Market to new people in new locations. Boom.

Make them think of your product or service in new and unexpected ways. Boom!

Use creative, new avenues to spread your marketing message. BOOM!

Refresh your entire company image from the ground, up. B-O-O-O-O-M-M-M!!!

If you rock the foundations of your marketing to its core, then you know you did it right. Think innovative. Think creative. Think EXPLOSIVE!

Happy Holidays, everyone!

DMT Artistry, LLC: Strapping dynamite since 2009…

Dawn M. Tomczyk  |  DMT Artistry, LLC  |  810.923.4582  |  dawn@dmtartistry.com