For those who are regular DMT blog readers, bravo… you are clearly people of great intellect, even greater wisdom and stunning good looks. Dedicated followers that you are, you perhaps noticed the absence of my regular client spotlight post on Friday.
As it turns out, having someone special kneeling in front of you with a ring in their hand instantly modifies all of your plans for the rest of the day – and the rest of your life. Yes, indeed, Friday was a very good day… and let me tell you how it exemplified what a brilliant application Facebook is…
Within moments of my floating – I mean, driving – home, I had Facebook up and cranking. There were so many people I wanted to tell. What better way than to say it once, and have it reach them all? Within half a moment of posting my changed “relationship status”, I received my first congratulatory phone call… he had seen my post on Facebook. No joke.
Moments later, a wonderful wave of felicitations washed through my Facebook wall. I was suddenly celebrating with not only myself and my fiancé, but with many of the people whom I admire, respect and care about. Incredible.
Can you pick up on the business potential here? If you can craft your messages so that they touch people on some significant level that triggers memories or emotions – good or bad – you will have earned the attention of your “friends” or “fans”.
And, P.S., they’re not called “friends” and “fans” for nothing. These are people who care about you or your business in some fashion… who, in fact, CHOSE to connect with you. For that reason, they will always be more willing to hear and act upon what you have to say.
I might also add that immediately upon changing my status to “Engaged”, 98% of my Facebook ads (the promotional blurbs along the right) turned entirely to weddings – wedding flowers, wedding venues, wedding dresses. And you know what? We DO have a wedding to plan, and I ACTUALLY APPRECIATE THESE ADS! They may be unsolicited, but that doesn’t mean they’re unwelcome. Why? Why because they’re timely and relevant, of course!
Think about who needs your product or service as you are crafting your own ads. The more targeted you get, the more return on investment you can expect to see. And keep in mind who your audience is as you’re crafting your ad copy and graphic. A punk rocker florist ad would not inspire me to click. Nor would a cake designer who writes like a kindergartner and uses clown colors in their ad.
Think about it. Your customers and potential customers are just a well-planned click away… that’s the power of Facebook, baby!
If you want to get creative with your Facebooking, but aren’t certain where or how to start, drop me an email: dawn@dmtartistry.com. I consult, I create, I design, and I would be happy to help your business make waves in the social media scene!
The DMT Idea Board 