If you ever get the urge to see art and science partnered in perfect harmony, watch farrier Charles Lanning in action. He is a master of precision and symmetry. He has to be. Horses’ soundness depends upon it.
And this is not a responsibility that Charles’ takes lightly. His knowledge of trimming and shoeing hooves is remarkable, and his craftsmanship even more so. He specializes in custom corrective shoeing, and is generous with his remarkable store of experience-based wisdom.
Charles launched Professional Farrier Services with the goal of providing excellence in “Education, Craftsmanship & Integrity”.
The Challenge: With Professional Farrier Services gaining rapidly in popularity, Charles was in need of a logo – pronto. That logo had to reflect his dedication to precision and symmetry, while maintaining an easily recognizable appearance. It also needed to be easily scalable for a wide variety of potential uses, including embroidery, letterhead and business cards.
The DMT Solution: I designed the graphical logo below to reflect the precise symmetry of Charles’ work, plus the critical component of equal weight distribution necessary for a sound horse. I kept the design “readable” with an instantly recognizable hoof and horseshoe (pointed up for “good luck”). The simplicity of the design is what makes it multi-purpose.
