Client Spotlight: Shi Lessner Photography

26 04 2010

Allow me to re-introduce you to Livingston County’s networking rock star and gifted photographer, Shirley Lessner, of Shi Lessner Photography.

Shirley had a problem – a website that simply didn’t do her work justice. I offered a solution – revamped.

Working from a Flash template, I customized an online home for her photography, incorporating the logo I designed for her business. Her new site is the picture of elegance, sophistication and simplicity, and allows her the flexibility to easily modify the content to keep its appearance fresh.

Please visit the site (click the link above, or the screenshots below), and let me know what you think!

You are Your Business: 5 Tips to Market YOU

17 03 2010

"Hello, my name is Dawn..." 5 Tips on How to Market YOU.With Social Networking and modern marketing practices, our personal identities have become inextricably linked to the businesses we own and operate. Why? Because in most cases we feel more comfortable buying from a person than a business entity. These days, it’s all about that magical “one-to-one” connection.

Here are 5 tips you can use to help give your business a “human” touch:

1) Post your and your employees photos everywhere – website, email marketing, business cards, email signature, etc. And I’m not talking about stuffy, tight-lipped shots either. There’s a difference between professional and prudish. You can smile warmly, and still look like an expert!

2) Update your online personal profile pictures with images of YOU… not your dog, not your best friend, not your favorite beverage. YOU.

3) Go forth and network. Online networking is just dandy, but face-to-face, handshake contact can seal the deal.

4) Tell us a little about yourself. A brief summary about what makes you unique will put the personality back in your business. Forget the typical “I like to fish, swim and hang out with my friends.”

“I know how to take down a mastodon” (Jim Gilligan, Snedicor’s Cleaners).
“I lost 107 lbs… and kept it off.” (Lori Wengle, Change Your World Fitness).
“I’ve had lunch with America’s top Pro Bull Riders” (Sarah Colburn, Scott Colburn Western Wear).

Now THOSE are conversation starters.

5) Spotlight your top clients. Testimonials (with first name and city) let people know that others in their community love your service. Showcase how they’re using your product or service, or even give them a place to post their own comments. You’re marketing yourself by letting others do the talking!

Have examples of creative self-business promotion in action? Please share!