So, social media. It’s a marketing tool. Let’s move on…
Last week, I gave you some ideas about how to post responsibly, and how to hold yourself accountable with regular posting. This lays the foundation for your social media marketing success.
Now, in this second part to my “Facebook Conundrum” blog, let’s talk content. Of all the questions my clients ask with regards to social networking, this one tops the charts:
“What the heck do I post about?”
There are a couple things you want to keep in mind here. First, Facebook and MySpace and Twitter (etc.) are, above all, about fun. It’s fun to indulge our mildly voyeuristic desire to peek into people’s daily lives and activities. Many users recognize this on some level, and spruce up their posts with fun commentary, fun links, fun pictures and fun videos. It makes THEM appear fun, and we all like a fun person, right?
On the same bent, businesses who are attempting to market their product or services can tap into this “fun”ness to ramp up their like-ability and memorability.
However, you wouldn’t get very far with your marketing if you blasted funny videos and cartoons all day, every day. You’ve got something to sell, and that somehow needs to get across to your readers. Hard sells aren’t “cool” in these most sacred of online “escape from the daily grind” institutions.
Let’s take a look at some launching pads for post possibilities, shall we?
Resources: You’ve got something we want, and that’s in-depth knowledge of your field. What do you know, that we might need or want to know, too? Links to helpful content? Recommendations? Tips and tricks? Professional advice?
Imagery & Videos: “A picture is worth a thousand words” isn’t just hype. Visuals garner more attention than plain-jane text. If you sell a cool product, have readers contribute photos of them using it. If you offer a first-rate service, post videos of the process. Think creative.
Fun Stuff: The occasional dancing elves video, funny quotation and tongue-in-cheek cartoon are acceptable, too, when used in good taste.
Soft Sells: Don’t beat people over the head with your sales spiel; sometimes it’s okay to beat around the bush. Invite them to store barbecues. Laugh about a funny situation at work. Share your joy over a super-satisfied customer. If you’re genuine, people will respond.
Questions: One of the best ways to figure out what your potential customers like or want is… drum roll, please… to ask!! Go figure! Throwing out the occasional query gives you a good gauge of who’s reading, and helps you direct future content toward what they want to know.
If you’d like to see five of my favorite examples of businesses, local and otherwise, that are doing a phenomenal job of social media marketing, check out the following (click their name to visit their Facebook page). A measure of their success is how often people post or respond to posts on their page. Take a look:
There are, of course, manymanymany more not listed here that are equally noteworthy. What’s your favorite? Your own business perhaps? Share it here!! You may very well pick up a few more Facebook friends!
“I take my business seriously. I don’t take myself seriously.” ~Candice Olson, Divine Design
Dawn M. Bhajan | DMT Artistry, LLC | 810.923.4582 | email@example.com