Business, Meet Pleasure: The Facebook Conundrum (Part II of II)

2 02 2011

Launching your posts into social media orbitSo, social media. It’s a marketing tool. Let’s move on…

Last week, I gave you some ideas about how to post responsibly, and how to hold yourself accountable with regular posting. This lays the foundation for your social media marketing success.

Now, in this second part to my “Facebook Conundrum” blog, let’s talk content. Of all the questions my clients ask with regards to social networking, this one tops the charts:

“What the heck do I post about?”

There are a couple things you want to keep in mind here. First, Facebook and MySpace and Twitter (etc.) are, above all, about fun. It’s fun to indulge our mildly voyeuristic desire to peek into people’s daily lives and activities. Many users recognize this on some level, and spruce up their posts with fun commentary, fun links, fun pictures and fun videos. It makes THEM appear fun, and we all like a fun person, right?

On the same bent, businesses who are attempting to market their product or services can tap into this “fun”ness to ramp up their like-ability and memorability.

However, you wouldn’t get very far with your marketing if you blasted funny videos and cartoons all day, every day. You’ve got something to sell, and that somehow needs to get across to your readers. Hard sells aren’t “cool” in these most sacred of online “escape from the daily grind” institutions.

Let’s take a look at some launching pads for post possibilities, shall we?

Resources: You’ve got something we want, and that’s in-depth knowledge of your field. What do you know, that we might need or want to know, too? Links to helpful content? Recommendations? Tips and tricks? Professional advice?

Imagery & Videos: “A picture is worth a thousand words” isn’t just hype. Visuals garner more attention than plain-jane text. If you sell a cool product, have readers contribute photos of them using it. If you offer a first-rate service, post videos of the process. Think creative.

Fun Stuff: The occasional dancing elves video, funny quotation and tongue-in-cheek cartoon are acceptable, too, when used in good taste.

Soft Sells: Don’t beat people over the head with your sales spiel; sometimes it’s okay to beat around the bush. Invite them to store barbecues. Laugh about a funny situation at work. Share your joy over a super-satisfied customer. If you’re genuine, people will respond.

Questions: One of the best ways to figure out what your potential customers like or want is… drum roll, please… to ask!! Go figure! Throwing out the occasional query gives you a good gauge of who’s reading, and helps you direct future content toward what they want to know.

If you’d like to see five of my favorite examples of businesses, local and otherwise, that are doing a phenomenal job of social media marketing, check out the following (click their name to visit their Facebook page). A measure of their success is how often people post or respond to posts on their page. Take a look:

Disney

Hometown Bicycles

Old Spice

Shi Lessner Photography

Photojojo

There are, of course, manymanymany more not listed here that are equally noteworthy. What’s your favorite? Your own business perhaps? Share it here!! You may very well pick up a few more Facebook friends!

“I take my business seriously. I don’t take myself seriously.”  ~Candice Olson, Divine Design

Dawn M. Bhajan  |  DMT Artistry, LLC  |  810.923.4582  |  dawn@dmtartistry.com

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Face Time Begets Face Time: Market Yourself!

11 05 2010
Hello, my name is Dawn!

Hello, my name is Dawn! (Photo courtesy Jim Gilligan)

In a day and age where you can find out whether your marketing architect prefers smooth or crunchy peanut butter (crunchy, by the way), review your drycleaner‘s cross-country cycling photos, and monitor the progress of your favorite bike shop owner’s habanero plant, there is absolutely no question that today’s businesses have a straight-as-an-arrow link to the people who run them.

What does this mean?

Consumers want to know YOU. They want to know what you look like, what you’re about, who you’re friends with… they want to know the PERSON they’re buying from, as much as the COMPANY they’re buying from.

Guess what: This gives small companies a serious advantage over large corporations. Use it!

Put your picture and your personality into your marketing. Let people “meet you” through your advertising. Don’t exactly rate at movie star-level looks? Doesn’t matter. As long as you look approachable and human, you’re miles ahead of the take-a-number, computerized phone voice that plagues most of our big box company interactions.

There’s a reason corporations plaster their marketing materials with happy people pictures. It’s to appeal to our subconscious attraction to other homo sapien sapiens. But let me ask you this:

Would you be more likely to buy insurance on the scripted testimonial of a hired spokesmodel, or on the sincere recommendation of a trusted acquaintance?

So, let people know you personally. Of course, be professional about it, but move yourself from the role of spokesperson to trusted acquaintance.

Your “face time” on your company’s advertising will help beget “face time” with new customers. Try it and let us know how it works for you!

Contact me any time for ideas on how to ramp up your “face time” to help build your company’s success: Dawn M. Tomczyk  |  DMT Artistry, LLC  |  810.923.4582  |  dawn@dmtartistry.com





Remodeling Real Estate Marketing

7 05 2010

Over 19 years in the Livingston County real estate business has made Linda Kilarski of Keller Williams Realty a field expert, a respected Realtor and a trusted resource for home buyers and sellers alike.

The Challenge: Linda was eager to reach homeowners through the increasingly popular venues of social networking and online media. But, like many successful business people, she was finding it difficult to eek out enough time to get her social media accounts in working order.

The DMT Solution: No problem, Linda! She provided me with the information and resources I needed to create/update her accounts on multiple social media and real estate blog sites, as well as complete her professional profiles, launch a Linda Kilarski of Keller Williams Fan Page on Facebook, and begin posting her commentary and blog topics.

Now that she’s on a roll, I am continuing to help Linda manage and monitor her many accounts, with the goal of marketing her talents, her dedication, her knowledge and her wonderful personality on the World Wide Web.

We’re keeping it informative but entertaining, with helpful hints and fun facts and links.

Want to get a jump-start on your own social networking plan? Contact me any time!: Dawn M. Tomczyk  |  DMT Artistry, LLC  |  (810) 923-4582  |  dawn@dmtartistry.com





That’s the power of Facebook, baby!

6 04 2010

He proposed!For those who are regular DMT blog readers, bravo… you are clearly people of great intellect, even greater wisdom and stunning good looks. Dedicated followers that you are, you perhaps noticed the absence of my regular client spotlight post on Friday.

As it turns out, having someone special kneeling in front of you with a ring in their hand instantly modifies all of your plans for the rest of the day – and the rest of your life. Yes, indeed, Friday was a very good day… and let me tell you how it exemplified what a brilliant application Facebook is…

Within moments of my floating – I mean, driving – home, I had Facebook up and cranking. There were so many people I wanted to tell. What better way than to say it once, and have it reach them all? Within half a moment of posting my changed “relationship status”, I received my first congratulatory phone call… he had seen my post on Facebook. No joke.

Moments later, a wonderful wave of felicitations washed through my Facebook wall. I was suddenly celebrating with not only myself and my fiancé, but with many of the people whom I admire, respect and care about. Incredible.

Can you pick up on the business potential here? If you can craft your messages so that they touch people on some significant level that triggers memories or emotions – good or bad – you will have earned the attention of your “friends” or “fans”.

And, P.S., they’re not called “friends” and “fans” for nothing. These are people who care about you or your business in some fashion… who, in fact, CHOSE to connect with you. For that reason, they will always be more willing to hear and act upon what you have to say.

I might also add that immediately upon changing my status to “Engaged”, 98% of my Facebook ads (the promotional blurbs along the right) turned entirely to weddings – wedding flowers, wedding venues, wedding dresses. And you know what? We DO have a wedding to plan, and I ACTUALLY APPRECIATE THESE ADS! They may be unsolicited, but that doesn’t mean they’re unwelcome. Why? Why because they’re timely and relevant, of course!

Think about who needs your product or service as you are crafting your own ads. The more targeted you get, the more return on investment you can expect to see. And keep in mind who your audience is as you’re crafting your ad copy and graphic. A punk rocker florist ad would not inspire me to click. Nor would a cake designer who writes like a kindergartner and uses clown colors in their ad.

Think about it. Your customers and potential customers are just a well-planned click away… that’s the power of Facebook, baby!

If you want to get creative with your Facebooking, but aren’t certain where or how to start, drop me an email: dawn@dmtartistry.com. I consult, I create, I design, and I would be happy to help your business make waves in the social media scene!





You are Your Business: 5 Tips to Market YOU

17 03 2010

"Hello, my name is Dawn..." 5 Tips on How to Market YOU.With Social Networking and modern marketing practices, our personal identities have become inextricably linked to the businesses we own and operate. Why? Because in most cases we feel more comfortable buying from a person than a business entity. These days, it’s all about that magical “one-to-one” connection.

Here are 5 tips you can use to help give your business a “human” touch:

1) Post your and your employees photos everywhere – website, email marketing, business cards, email signature, etc. And I’m not talking about stuffy, tight-lipped shots either. There’s a difference between professional and prudish. You can smile warmly, and still look like an expert!

2) Update your online personal profile pictures with images of YOU… not your dog, not your best friend, not your favorite beverage. YOU.

3) Go forth and network. Online networking is just dandy, but face-to-face, handshake contact can seal the deal.

4) Tell us a little about yourself. A brief summary about what makes you unique will put the personality back in your business. Forget the typical “I like to fish, swim and hang out with my friends.”

“I know how to take down a mastodon” (Jim Gilligan, Snedicor’s Cleaners).
“I lost 107 lbs… and kept it off.” (Lori Wengle, Change Your World Fitness).
“I’ve had lunch with America’s top Pro Bull Riders” (Sarah Colburn, Scott Colburn Western Wear).

Now THOSE are conversation starters.

5) Spotlight your top clients. Testimonials (with first name and city) let people know that others in their community love your service. Showcase how they’re using your product or service, or even give them a place to post their own comments. You’re marketing yourself by letting others do the talking!

Have examples of creative self-business promotion in action? Please share!





Who the heck am I talking to? Social Networking Etiquette

10 03 2010

In social networking, etiquette is everything.With several of my clients making their first business-geared forays into social media, here’s DMT Online Networking Etiquette 101, with a respectful nod to InSights Group who first introduced me to this point:

Okay, it happens to the best of us – being tedious and flippant on Facebook, or coy and pointless on Twitter. But who is actually seeing these random acts of silliness?

For safety (and reality’s) sake, assume that everyone has access to everything you post. Is the fact that you just toasted raisin muffins for breakfast, changed a particularly gruesome diaper or chugged 3 beers upside down to see what would happen really something you want current and potential client’s to associate you with?

Here’s the tricky part… not everyone “gets” the fact that their private posts aren’t necessarily all that private. Your friends may innocently draw you into embarrassing cyber-conversations or tag, shall we say, “unflattering” pictures of you. It’s up to you, the savvy business professional, to moderate, hide or steer way clear of this kind of detrimental marketing… because that’s what it is: marketing. Intentional or not, you are marketing YOU and, by extension, your business.

Strut that personality, while also keeping in mind: “Where is my income coming from? Who are my clients?” Then social network accordingly!





Part 3: Times, they are a-changin’…

5 03 2010

Before we cover DMT Modern Marketing Creed #3, a brief review… DMT Creed 1: Make your marketing worth your customers undivided attention. DMT Creed 2: Set a new standard with your marketing honesty. Now to round out the holy triumvirate of DMT Marketing Creeds:

3) It’s about giving freely.
Yes, I did use “free” in that sentence – one of the most powerful words in a modern business’s lexicon. In our web-based world, someone somewhere is just about always offering what you offer free of charge. It may not be as cool or as convenient but, let’s face it, the difference between a penny and FREE is as vast as the Atlantic Ocean.

Turn off the Code Red! This doesn’t mean you need to give away the farm. Free information (think blogging, websites, social media, e-newsletters), free instruction (think seminars, on-the-floor demos) and free time (think volunteering for a cause) are all perfectly legitimate ways to jump on the “free” bandwagon, without devaluing what you do or sell. Instead, it builds your reputation as an Ultimate Resource.

So with the old school, assembly-line-style marketing out of the picture, you’ll find yourself having a lot more fun with your marketing, and your customers having a lot more fun patronizing your business. Win-win all around!

What modern marketing adventure will you tackle next? Please share!