There’s a moment, right as you press “SEND” on your mass email campaign, when time slows and panic sets in, as you wonder whether you forgot something. The subject line, perhaps? (Been there.) Or maybe your website link? (Done that.)
The 10-point list below will help alleviate your concerns, as you check off each item to create your best email campaign ever.
1) Use an Email Builder. With plenty of inexpensive and effective email marketing systems out there, there’s no excuse not to use one. They keep your email campaign looking professional. They maximize your delivery success. They help you manage your database. They include essential reporting features.
2) Prevent Spam Complaints. There’s a reason it’s called ‘permission marketing’. Be sure your readers have chosen to receive your emails. For more anti-spam tips, read this.
3) Match It! Creating an email that compliments your existing marketing makes it easier for readers to identify you and your brand.
4) Add Visuals. Make your email an experience, rather than a report, by adding plenty of imagery. Video content is an added bonus. Some readers opt for text-only messages, but the ones that don’t are expecting some eye candy.
5) Relate to Your Peeps. Keep your content relevant and concise. Be sure your emails contain material that is of direct interest to your target audience.
6) Edit! Don’t be one of those emailers – the type that sends out messages requiring an acronym translator (LOL!, OMG!, ROFL!), or who defies all laws of grammar, or who runs on-and-on-and-on-and-on-and-…
7) Include a Call to Action. What are they supposed to do with your email? Print it for an in-store discount? Click through to your website? Call you for a quote? Tell your reader what to do next. And, for the record, ALWAYS include your contact information!
8) Rock the Subject Line. The subject line is often the arbiter of whether a reader even opens your email. Studies have shown that short, sweet and to the point provides the highest open rate.
9) USE Your Reports. Email marketing systems just about always include a report feature that allows you to view open rates, click rates, unsubscribe rates and other handy information. Review every report. Use what you see to modify content, links and subject lines to maximize opens and clicks. The day you stop improving on the last email is the day you start losing your customers’ interest.
10) Generic is Out. Custom is King. Generic templates are always available to get you started, but they are meant to be customized. Let the character of your business shine through. If you’re interested in amping up the content and appearance of your emails, contact us! We’ll take you to a new level of e-communication.
“Diamonds are forever. Email comes close.” ~ June Kronholz