A few years ago, butterfly hordes took my innards hostage, while I stretched before my first duathlon (run/bike competition). Surrounded by fellow, shivering newbies making repeat bathroom runs in the pre-sunrise chill, I distinctly remember the moment that volunteers penned my race number on my arms and legs. They used permanent marker for easy identification. I felt so official.
I was a duathlete.
I finished in the top something-or-other, and walked away with a medal, a banana…
… and permanent marker proof that I had competed.
For a whole week after, I was very careful not to scrub off my numbers. They lingered, and I sheepishly recall spending that week in sleeveless shirts and shorts, running errands and eating out like it was going out of style. I was PROUD, and receptive to a little recognition.
If you’re smirking, I suggest you recollect back to the medals, trophies, ribbons, certificates, degrees you’ve had on display. And what about the times you’ve gone out in your soccer kit, gi, team jersey, golf get-up, exercise gear, etc., when it would have been just as easy to change first? We thrive on recognition: we’re human.
And there is nothing wrong with that. It’s one of the perks of doing something that few can or will do. It’s a motivator. It’s a reminder. It makes us a part of something cool. It’s EARNED.
Being a successful entrepreneur is remarkably special. It takes guts, brains, charisma, bravery, endurance, strategy, self-motivation…
So, where’s our trophy? Our certificate? Our badge of honor?
It’s in our branding!
Every time you wear a company shirt, mail company letterhead, conclude emails with company info, set up company voicemail, direct people to your company website, and post on your company Facebook, you are shouting your accomplishment from the rooftops,
“I own a business, and it’s the real deal!”
To keep your enthusiasm at an all-time high, get your branding out everywhere. Embroider it, attach it, print it, post it, vocalize it – this is a special situation where reaping recognition coincides directly with building success. You never know when your branding exuberance will spark a conversation with the right person, in the right place, at the right time. Why not improve the odds?
Entrepreneurs, “wear your numbers” with pride. YOU’VE EARNED IT.
DMT Artistry’s re-branding… yeah, it’s back ON. (The photo at top is just a small segment of a very impressive race number wall at Hometown Bicycles.)
Note: I dedicate this blog post to my Uncle Mark, who will be a guest blogger in the near future (right, Uncle Mark?), and inspired me to write a new post. Much obliged!
Dawn M. Tomczyk-Bhajan | DMT Artistry, LLC | www.DMTArtistry.com
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