Phony Baloney: Who are you, really?

Right now, any given person can find a million juicy tidbits about friends and family… just on Facebook alone! We’re packing social sites, apps, blogs and more with information about who we are and what we’re about.

With transparency fast becoming the “norm”, businesses have also had to “ante up” and show their hands. “We the People” want to know our companies from the janitor up.

But the front-runners of the business world are on top of the trend, and you can be, too!

• Be, hire and serve only the type of people you are proud to associate with your business.
• Build, provide and stock only products and services you are 200% behind.
• Be your own spokesperson.
• Use testimonials! Real-world feedback means far more than glitzed-up media hype.
• Bring “real life” into your marketing.

For transparency in action, take a look at what Domino’s Pizza has done:

Talk about a game-changer! They even devoted a site to their company turn-around: www.pizzaturnaround.com

DMT Challenge of the Week
Brainstorm THREE ideas on how you can use transparency to positively inform people about who your company is and what it stands for. Put ONE of those into action today!

“If transparency… is not ethics, then I don’t know what is.”  ~ Frank Gibson

Dawn M Tomczyk  |  DMT Artistry LLC  |  810.923.4582  |  dawn@dmtartistry.com

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